E-commerceWordPress · WooCommerce · UI/UX70% of orders online2025
Cafetea — 70% of orders through their own online store.
Cafetea was selling coffee and tea offline only. We helped the brand go online: we mapped their processes, designed the store structure, created the visual design and shipped a WordPress + WooCommerce solution the team can run on their own.
Результати · Слайд 1 з 3
Client
Cafetea (coffee shop)
Niche
E-commerce · B2C
Tech stack
WordPress + WooCommerce
Result
70% of orders from the site
01 — Challenge
When a great product only sells offline.
Cafetea already had loyal guests and a clear product, but sales stayed tied to the physical location. To scale, the brand needed its own online channel.
The client’s ask was simple: “We want to sell coffee and tea online. Help us figure out how to launch this properly.”
Behind that ask were several important decisions: which platform to pick, how to structure the catalog, how to build checkout and how to make sure the owner can run the store without constant developer support.
“We know our product well, but we had no idea where to start online. We needed more than a site — we needed a clear path to launching sales.”
At the start we focused on four challenges:
- 01No online channel. Sales depended on foot traffic in the coffee shop and stopped working beyond it.
- 02Platform uncertainty.They needed a solution that wouldn’t become a burden in day-to-day management.
- 03Unstructured catalog. The assortment existed offline but had to be turned into a convenient structure for the site.
- 04Need for autonomy. After launch the client had to add products, change prices and process orders on their own.
02 — Approach
An online store built around a real business.
We didn’t start with design — we started with how Cafetea sells, tracks stock and works with customers. That made the site practical, not just pretty.
Discovery Phase.We started with a visit to the coffee shop: we watched how the team takes orders, which items sell best, how the assortment is built and what matters to regulars. That gave us the foundation for the store structure instead of designing the site “in a vacuum.”
Technology choice. For launch we picked WordPress + WooCommerce: a stack flexible enough for e-commerce but still clear for a business owner. The client got the ability to manage products, prices, stock and orders on their own.
UI/UX design. We built the interface from scratch: a dark warm palette, focus on the product, simple navigation and a clear path to purchase. The site had to convey the atmosphere of the place while quickly moving the user toward an order.
“The team didn’t stop at the brief. They watched how we actually work, and that’s why the site feels like us — not like a generic store template.”
Development and training. After development we set up the key e-commerce flows and trained the owner: how to add products, update descriptions, work with orders and keep an eye on stock. The store was designed from day one as a tool the business can use daily.
Виконані послуги
What went into the work.
We closed the full launch cycle: from analyzing business processes to training the client after release.
//01
Discovery Phase
A visit to the coffee shop, analysis of processes, assortment and seasonality. The result — the logic of the future store, the catalog structure and a tech stack recommendation.
//02
UI/UX design
Site design from scratch matched to the brand: warm dark palette, product focus, simple navigation, responsive pages and a clear checkout.
//03
WordPress + WooCommerce
Online store development and setup: catalog, product cards, cart, checkout, payment and a fully responsive layout for mobile devices.
//04
Client training
Hands-on sessions for the owner: how to add products, change prices, process orders and keep stock under control in WooCommerce.
Результати
Results after launch.
Cafetea got a full online sales channel and the ability to process orders directly through their own site.
70%
Orders online. Their own site became the main order intake channel.
0 → 1
Online presence. From no site at all to a ready-to-go e-commerce channel.
100%
Self-service management. The team works with products and orders without involving developers.
Before and after launch
Cafetea · 2025МетрикаДоПісляЗміна
Online sales0%70% of ordersFrom zero
Website presenceNoneWordPress + WooCommerceLive
Product managementThrough offline processesSelf-managed in WooCommerceIndependent
Customer reachCoffee shop guests onlyCustomers beyond the coffee shopWider reach
Brand designOffline onlyUnique site built for the brandOwn identity
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