9× online store revenue growth in a single quarter.

The owner came to us with a simple ask: “The ads aren’t paying off. Either you fix this, or we close the online store.”

Our first audit revealed the same picture we see in 80% of e-commerce clients who come to us for the first time. Ads were being run “blind,” analytics were half-broken, and some conversions weren’t being tracked at all. The site had three critical UX issues that were causing 70% of users to abandon their carts.

“We were spending 207K UAH a month on Google Ads and getting about 165K UAH in orders. On paper — a loss. I’d stopped believing online could work.”

Specifically, here’s what we found:

• 01Wrong campaign structure. Everything dumped into one general campaign — no split by product category, query type, or profitability.
• 02Zero remarketing.Users who added a product to the cart but didn’t buy never saw an ad from the store again.
• 03Analytics working at 50%.GA4 was set up, but without server-side tracking. Purchases were recorded but weren’t attributed to the correct traffic sources.
• 04The site was losing 70% of carts. A clunky checkout form (8 steps!), slow mobile load times, no guest checkout.
• 05SEO traffic was flat. 200 organic visitors a day on a catalog of 2,000+ products — catastrophically low.