Search & Organic · Web Analytics
Web analytics for business: GA4, GTM, conversions, and clear dashboards
We set up web analytics so you see not just traffic, but the sources of leads, sales, key events, ad performance, and the real user journey on your site.
90+
GA4 and GTM setups completed
100%
Coverage of key events and conversions
Certified partners
BusinessMeta Business Partner
CertifiedGoogle Partner
BusinessMeta Business PartnerBenefits
What you'll get
- Web analytics focused on leads, sales, and channel ROI
- GA4, GTM, events, conversions, and clear dashboards
- Tracking of real business actions, not just page views
- Analysis of traffic, sources, events, forms, calls, and the sales funnel
- First data right after launch, full picture once statistics accumulate
What's included
Full cycle — from data audit to GA4, GTM, and dashboard configuration.
Not just "installing a counter." We build a web analytics system that captures correct data on traffic, events, conversions, ad channels, and user behavior, so marketing decisions rest on facts.
★
Audit of current analytics
Audit of current analytics
We review how GA4, GTM, pixels, events, goals, UTM tags, and reports currently work. We identify what data is collected incorrectly, what is duplicated, and what is missing for evaluating marketing performance.
▣
Google Analytics 4 setup
Google Analytics 4 setup
We configure Google Analytics 4 for your site, business model, and target actions. We build the event structure, key events, parameters, audiences, and baseline reports so you see real user behavior.
∞
Google Tag Manager setup
Google Tag Manager setup
We configure Google Tag Manager to manage tags without unnecessary changes to the site code. We add events, triggers, and variables for forms, buttons, purchases, calls, messengers, and other important actions.
◐
Event and conversion tracking
Event and conversion tracking
We set up tracking for leads, purchases, clicks, forms, calls, downloads, scrolls, transitions to messengers, and other actions that show the real value of traffic for the business.
⌖
E-commerce analytics
E-commerce analytics
For online stores, we configure e-commerce events: product views, add to cart, checkout starts, purchases, revenue, average order value, and the performance of product categories.
⚙
Dashboards and regular reporting
Dashboards and regular reporting
We build clear dashboards for the executive, marketer, or sales team. We display key metrics: traffic, sources, conversions, leads, sales, cost per lead, and channel performance.
Process
How we will move forward.
From the first briefing to a basic web analytics launch — approximately 1–2 weeks. We work step by step: first we define business goals, then audit current data, configure GA4 and GTM, test events, and hand over clear reports.
- 01
Briefing and definition of analytics KPIs
We study the business, the site, traffic sources, ad channels, and target actions. We agree on what data needs to be visible: leads, purchases, calls, messages, sign-ups, revenue, cost per conversion, or channel performance.
Business goalsAnalytics KPIsData sources - 02
Audit of current setup
We verify whether GA4, GTM, ad platform pixels, events, UTM tags, and conversions are in place. We find errors, duplication, data loss, and places where analytics doesn't match the real user journey.
GA4GTMEvents - 03
GA4, GTM, and event setup
We configure Google Analytics 4, Google Tag Manager, events, key events, parameters, audiences, and data transfer. We separately verify forms, purchases, clicks, calls, and other important actions.
GA4EventsGTM - 04
Testing, validation, and data quality
We check tag behavior in DebugView, Tag Assistant, and GA4 reports. We test event firing, the correctness of names, parameters, UTM tags, and data flow between ad platforms and analytics.
DebugViewData qualityUTM tags - 05
Dashboards, reports, and handover to the team
We hand over the configured web analytics system, event structure, documentation, and dashboards. We explain how to read reports, which metrics to monitor, and how to use the data for advertising, SEO, SMM, and sales.
DashboardDocumentationTeam handover
Trusted by
Over 45+ companies already work with us
Bolt
Lancet clinic and lab
Two Giraffes
БІК Буд Інвест Ком
Вухо.ком
Relocate
Barberis
MRPL IT Cluster
Квітує
Centr Pack
Welldoneparts
FB-Flowers to you with love
Lito
UkrainArt
Welldone Wynajem Busów
Floors Are Us
Case studies
Numbers instead of promises. Results from clients we've worked with for years.
Real results we can show publicly. More — on the call.
E-commerceGoogle Ads · SEO · Web dev3 months2025
Home-goods online store revenue grown 9× in a quarter
Online store · Ukraine · Oct—Dec 2025
View case→
E-commerceGoogle Shopping · Performance Max1 month
1103% ROAS for an online jewelry store
Women's jewelry e-shop · Ukraine · February 2026
View case→
Internal productNext.js · MongoDB · Gemini3 months
Internal AI support platform for the Harixx team
Harixx · Marketplace ops · 2026
View case→