We set up web analytics so you see not just traffic, but the sources of leads, sales, key events, ad performance, and the real user journey on your site.
We see similar issues in most projects: ads are running, the site is getting traffic, but the business has no clear answer about which channels actually bring leads, sales, and profit. Below are three typical web analytics problems and how we solve them.
The problem is often not the amount of data, but the fact that it isn't organized into a system. We set up Google Analytics 4, Google Tag Manager, events, and conversions so you can see which channels, campaigns, and pages actually bring customers.
If events are configured incorrectly, reports show an approximate picture instead of the real result. We verify form submissions, clicks, purchases, calls, messages, micro-conversions, and data transfer into GA4.
Default reports are often not enough to manage marketing. We build dashboards, structure KPIs, segment channels, and present data so the team understands what to scale, what to stop, and where the growth opportunities are.
Not just "installing a counter." We build a web analytics system that captures correct data on traffic, events, conversions, ad channels, and user behavior, so marketing decisions rest on facts.
We review how GA4, GTM, pixels, events, goals, UTM tags, and reports currently work. We identify what data is collected incorrectly, what is duplicated, and what is missing for evaluating marketing performance.
We configure Google Analytics 4 for your site, business model, and target actions. We build the event structure, key events, parameters, audiences, and baseline reports so you see real user behavior.
We configure Google Tag Manager to manage tags without unnecessary changes to the site code. We add events, triggers, and variables for forms, buttons, purchases, calls, messengers, and other important actions.
We set up tracking for leads, purchases, clicks, forms, calls, downloads, scrolls, transitions to messengers, and other actions that show the real value of traffic for the business.
For online stores, we configure e-commerce events: product views, add to cart, checkout starts, purchases, revenue, average order value, and the performance of product categories.
We build clear dashboards for the executive, marketer, or sales team. We display key metrics: traffic, sources, conversions, leads, sales, cost per lead, and channel performance.
From the first briefing to a basic web analytics launch — approximately 1–2 weeks. We work step by step: first we define business goals, then audit current data, configure GA4 and GTM, test events, and hand over clear reports.
We study the business, the site, traffic sources, ad channels, and target actions. We agree on what data needs to be visible: leads, purchases, calls, messages, sign-ups, revenue, cost per conversion, or channel performance.
We verify whether GA4, GTM, ad platform pixels, events, UTM tags, and conversions are in place. We find errors, duplication, data loss, and places where analytics doesn't match the real user journey.
We configure Google Analytics 4, Google Tag Manager, events, key events, parameters, audiences, and data transfer. We separately verify forms, purchases, clicks, calls, and other important actions.
We check tag behavior in DebugView, Tag Assistant, and GA4 reports. We test event firing, the correctness of names, parameters, UTM tags, and data flow between ad platforms and analytics.
We hand over the configured web analytics system, event structure, documentation, and dashboards. We explain how to read reports, which metrics to monitor, and how to use the data for advertising, SEO, SMM, and sales.
Real results we can show publicly. More — on the call.
Online store · Ukraine · Oct—Dec 2025
View case→Women's jewelry e-shop · Ukraine · February 2026
View case→Private medical clinic · May 2026
View case→Leave a request — we'll schedule a free 30-minute call and run an express audit of your business.
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