E-commerceGoogle Shopping · Performance Max1 month of optimizationFebruary 2026
Jewelry that paid back its ad spend 11x in one month.
How we scaled an online women's jewelry store to a 1103% ROAS in a single month — via Google Shopping and Performance Max, without inflating the budget.
Результати · Слайд 1 з 2
1103%ROAS for February
41 purchases on UAH 33,583 in spend. Every hryvnia of ad budget returned UAH 11.03 in conversion value.
Google Ads — actual results for February 2026
Spend: UAH 33 583Conversions: 41ROAS: 1103%Value: UAH 370 424
Client
Online women's jewelry store
Niche
E-commerce · Women's jewelry · Ukraine
Period
February 1 — 28, 2026
Channels
Google Shopping · Performance Max
01 — Challenge
Grow sales without losing profitability.
The online women's jewelry store operated in a competitive niche with a short decision cycle: shoppers choose fast, so every wasted click hits return on ad spend immediately.
The client's core ask wasn't simply more traffic — it was more purchases through Google Ads, with the ad budget continuing to pay for itself.
In a niche like this, the play isn't to scale campaigns wide. It's to quickly separate the categories and products that generate revenue from the ones that only burn budget.
The goal: grow sales through Google paid search without sacrificing profitability or inflating the budget.
From day one, the focus was on three things:
- 01Prioritizing profitable categories. Budget shouldn't flow evenly across the entire catalog — it should go where the probability of purchase is highest.
- 02Product feed quality. For Shopping campaigns, it's critical that titles, categories, prices, and attributes help the algorithms surface the right products.
- 03Controlling irrelevant traffic. In a competitive niche, even a small share of wasted clicks drags ROAS down fast.
02 — Approach
Built the ads around the products that sell.
We focused campaigns on Google Shopping and Performance Max and optimized for actual conversion value — not clicks.
Set up Google Shopping and Performance Max with priority on the top jewelry categories, so the system could learn faster on the highest-value products.
Segmented campaigns by product type and price band. That let us route budget into the most profitable groups instead of blending every product into one generic structure.
Optimized the product feed for stronger Shopping ads: titles, attributes, categories, and serving logic tilted toward products with the best sales potential.
Built remarketing targeting people who browsed products but didn't buy. That helped pull a warm audience back to purchase.
Optimized bids and pruned irrelevant queries weekly so budget didn't leak to traffic without commercial intent.
The core principle: don't grow the budget mechanically — push it into the products, audiences, and queries that have already proven they can drive purchases.
Виконані послуги
What we actually delivered.
Five moves that pushed the campaigns to a 1103% ROAS in one month.
//01
Google Shopping
Set up Shopping campaigns focused on the products and categories with the highest near-term purchase potential.
//02
Performance Max
Launched and optimized Performance Max around conversion value — not just reach or clicks.
//03
Campaign segmentation
Split the structure by jewelry type and price band for tighter control over how budget gets distributed.
//04
Feed optimization
Improved product feed quality for more relevant Shopping impressions and better performance from the Google Ads algorithms.
//05
Remarketing and query cleanup
Brought back a warm audience and cut irrelevant traffic weekly so it couldn't drag ad payback down.
Результати
1103% ROAS for February 2026.
41 purchases on UAH 33,583 in spend. The campaigns hit a stable result and are ready to scale before the season.
1103%
ROAS. Every hryvnia invested returned UAH 11.03 in conversion value.
41
Purchases. Recorded between February 1 and 28, 2026.
33 583
UAH in spend. Ad budget with no artificial inflation.
Detailed: Google Ads results
February 1 — 28, 2026MetricValueComment
Ad spendUAH 33,583.28No inflation
Conversion valueUAH 370,424.491103% ROAS
ROAS1103%Ready to scale
Clicks9,772CPC UAH 3.44 · quality traffic
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