HealthcareGoogle Ads · Search2 months of managementMay 2026
Private clinic: +60% inbound calls in 2 months.
How 2 months of Google Ads management grew inbound calls to a private clinic by 60% while cutting cost per call by 19%.
Результати · Слайд 1 з 2
+60%Calls in 2 months
In 2 months, monthly calls grew from 191 to 305, while cost per call dropped from UAH 642 to UAH 518. The clinic got more inquiries without losing control of lead cost.
Google Ads — actual results for May 2026
Spend: UAH 152 965Conversions: 304.95CPA: UAH 518.04Period: May 1–31, 2026
Client
Private medical clinic
Niche
Medical services · Private clinic · Ukraine
Period
2 months of management · final snapshot: May 2026
Channels
Google Ads · Search · Call tracking
01 — Challenge
Grow inquiries and bring cost per call down.
The private medical clinic wasn't getting enough inquiries from ads, and cost per call was too high for a niche with Google's strict restrictions on medical advertising.
The client needed more than just extra traffic — they needed a steady flow of patients at a predictable cost per inquiry. In the medical niche, any mistake in campaign structure or keyword strategy quickly inflates spend without a matching lift in calls.
A separate challenge was Google's restrictions for medical advertisers: campaigns had to be built very carefully, with the right focus on service categories, real user intent, and measurement of calls specifically — not just clicks.
The task was to grow the patient flow and keep cost per call under control.
At the start we focused on three key tasks:
- 01Drive more inquiries. Ads had to generate more bookings and calls without sacrificing traffic quality.
- 02Work within Google's medical restrictions. That meant avoiding broad and irrelevant queries that just burn through budget.
- 03Measure real outcomes. We needed to see actual calls via call tracking — not just rely on clicks or impressions.
02 — Approach
Rebuilt search around services and patient pain points.
We reworked campaign logic, keywords, ad copy, and optimization so Google Ads worked for calls — not just traffic.
Rebuilt the campaign structure by the clinic's service categories so that budget flowed into the most in-demand and commercially strong services.
Built a precise keyword set around symptoms and services, and cut irrelevant and informational queries with negative keywords. That removed traffic that wasn't converting into calls.
Set up call tracking to count actual inquiries from ads. This let us optimize campaigns for calls instead of intermediate metrics.
Rewrote ad copy around patient pain: emphasizing fast booking, a clear benefit, and the clinic's readiness to see patients without unnecessary waiting.
Tuned bids weekly against cost per call rather than cost per click, so scaling wouldn't eat into efficiency.
The core principle: manage ads by the number of real calls and cost per inquiry — not by click volume.
Виконані послуги
What we actually delivered.
Five actions that helped grow call volume while bringing cost per call down.
//01
Campaign structure
Rebuilt Google Ads around the clinic's service categories to allocate budget more precisely across key inquiry types.
//02
Keywords and negatives
Collected queries by symptoms and services, cut informational and irrelevant searches that don't drive inquiries.
//03
Call tracking
Set up call tracking so we could judge real ad performance by patient inquiries themselves.
//04
Ad copy built around patient pain
Rewrote ad copy around booking, fast appointments, and the actual queries patients are searching for.
//05
Bid optimization
Adjusted bids weekly against cost per call rather than per click, so volume growth wouldn't damage campaign economics.
Результати
305 calls per month at a lower cost per inquiry.
Over 2 months of management, monthly calls grew from 191 to 305 (+60%). Despite an increased budget, cost per call fell from UAH 642 to UAH 518 (−19%). The clinic got a steady, predictable flow of patients from ads.
305
Calls per month. Final figure after 2 months of campaign management.
+60%
Inquiry growth. From 191 to 305 calls per month.
UAH 518
Cost per call. Was UAH 642, dropped by 19%.
Before / after and the actual Google Ads snapshot
Final snapshot: May 2026МетрикаДоПісляЗміна
Calls / month191305▲ +60%
Cost per callUAH 642UAH 518▼ −19%
Conversions in Google Ads—304.95Confirmed in the account
Ad spend—UAH 152,964.63Scaled volume
Average cost per conversion—UAH 518.04Controlled cost
Trusted by
Over 45+ companies already work with us
Contact
Want the same result?
Send us a request — we'll book a free 30-minute call, run an express audit, and show you what's possible for your business.
✓
Free consultationon the first call∅
No obligations— just a conversationSubmit a request
Takes a minute to fill out. Three fields and we're already thinking about your project.